Việt Nam News

How Vinamilk Maintains Its Market Leadership in the Dairy Industry

Viet Nam’s leading dairy producer, Vinamilk, has consistently held the top position in the domestic liquid milk segment for many years, despite the challenges posed by the COVID-19 pandemic. With an industry characterized by high growth rates and fierce competition, what sets Vinamilk apart and enables its continued success?

Diversification of Products

Viet Nam’s dairy market offers a wide range of product categories. However, liquid milk and powdered milk remain the largest segments, with Vinamilk excelling in both. Offering nearly 250 products, Vinamilk caters to the diverse nutritional needs of consumers. Their liquid milk category alone boasts almost 50 different types of products. Vinamilk’s Marketing Executive Director, Phan Minh Tien, emphasizes the company’s commitment to diversifying liquid milk product lines to cater to all age groups and market segments, including the development of high-end product ranges.

Bạn đang xem: Việt Nam News

Vinamilk has introduced innovative products across various segments, such as 100% fresh milk, organic fresh milk, pasteurized fresh milk with added nutrients, and the recently launched Vinamilk Green Farm Fresh Milk. By continuously expanding their product portfolio and adapting to market trends and tastes, Vinamilk maintains its stronghold in the industry.

Dairy Herd in Quantity and Quality

Xem thêm : Các Mẫu Thời Khóa Biểu Cho Học Sinh File Powerpoint Word

Vinamilk’s leadership in the liquid milk market stems from their proactive approach to fresh milk production. By expanding their dairy cow herds and focusing on improving the output and quality of raw milk, Vinamilk ensures a consistent and abundant supply. With over one million liters of raw milk produced daily, Vinamilk’s 13 farms adhere to international standards and incorporate advanced breeding and management technologies, meeting certifications like Global G.A.P and Organics Europe.

The company’s commitment to continuous development, including the importation of dairy cows, is projected to increase their total herd to around 170,000 heads by 2022-23. This expanded capacity allows Vinamilk to proactively introduce fresh milk product lines to the market. Additionally, their ecological farm model, Vinamilk Green Farm, guarantees cows an ideal living environment while prioritizing nature conservation and environmental protection.

Wide Distribution System and Diverse Platforms

Vinamilk recognizes the importance of convenience in consumer buying decisions, particularly for fast-moving consumer goods and nutritional products. Their extensive distribution system includes over 240,000 retail outlets in traditional channels and 7,800 outlets in modern channels throughout Vietnam. Moreover, the “Vietnamese Milk Dream” system has surpassed 500 stores nationwide, covering all 63 provinces. Vinamilk also operates the e-commerce site www.giacmosuaviet.com.vn, which has proven efficient, especially during periods of social distancing due to the COVID-19 pandemic.

Xem thêm : Bài tập chuẩn hóa cơ sở dữ liệu có lời giải chi tiết mới nhất 2020

In addition to holding the top position in the liquid milk segment, Vinamilk maintains market leadership in other major categories, such as baby formula, liquid yogurt, and condensed milk. Their yogurt product is also the preferred choice in Vietnam’s urban market.

Despite the industry’s negative growth during the pandemic, Vinamilk showcased its resilience by maintaining stable business performance. The company climbed six places to secure the 36th position among the world’s top 50 dairy companies. This achievement highlights Vinamilk’s ability to leverage its internal strengths and solidify its position in the domestic market, laying the foundation for future international expansion.

Vinamilk Green Farm fresh milk – the newest product launched by Vinamilk is in stores nationwide.

Pasteurized fresh milk containing high nutritional content and resistance enhancement has been welcomed by consumers.

Modern production lines at Vietnam Dairy Factory, which currently produces the largest capacity of Vinamilk, up to 800 million liters per year.

Vinamilk currently has 13 international standard dairy farms across the country.

Vinamilk’s new Green Farm ecological farm system has a herd of tens of thousands of cows on an area of thousands of hectares.

E-commerce website and mobile application have been promoted by Vinamilk in recent years.

Vinamilk’s ability to diversify its products, maintain a high-quality dairy herd, and establish a wide distribution system is the recipe for its market dominance. As the leading dairy producer in Viet Nam, Vinamilk demonstrates its expertise, authority, trustworthiness, and experience in the industry. With their commitment to innovation and customer satisfaction, Vinamilk continues to raise the bar for the domestic liquid milk market, even in challenging times like the COVID-19 pandemic.

Nguồn: https://ispacedanang.edu.vn
Danh mục: Học tập